[1]
Ilham, M. and Afifah, D.D. 2025. The Influence of Brand Equity on the Purchase Decision of Samsung Smartphones (A Case Study of Consumers in Marpoyan Damai District, Pekanbaru City). JAWI : Journal of Ahkam Wa Iqtishad. 3, 1 (Aug. 2025), 545–554.