ILHAM, Muhammad; AFIFAH, Dhiya Dwi. The Influence of Brand Equity on the Purchase Decision of Samsung Smartphones (A Case Study of Consumers in Marpoyan Damai District, Pekanbaru City). JAWI : Journal of Ahkam Wa Iqtishad, [S. l.], v. 3, n. 1, p. 545–554, 2025. Disponível em: https://naaspublishing.com/index.php/jawi/article/view/192. Acesso em: 13 sep. 2025.