Ilham M, Afifah DD. The Influence of Brand Equity on the Purchase Decision of Samsung Smartphones (A Case Study of Consumers in Marpoyan Damai District, Pekanbaru City). JAWI [Internet]. 2025 Aug. 5 [cited 2025 Sep. 13];3(1):545-54. Available from: https://naaspublishing.com/index.php/jawi/article/view/192