Analisis Komparasi Daya Tarik Kerja Antara Generasi Y dan Generasi Z pada Mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Universitas Riau
Comparative Analysis of Employer Attractiviness Between Generation Y and Generation Z in Management Students of the Faculty of Economics and Business Riau University
DOI:
https://doi.org/10.5281/zenodo.10823701Keywords:
Employer Attractiveness, Generation Y, Generation Z, Management students, Faculty of Economics and BusinessAbstract
The purpose of this study was to compare the attractiveness of work between Generation Y and Generation Z in Management students of the Faculty of Economics and Business, Riau University. This research was conducted on undergraduate and postgraduate students with a population of 436 people. the sampling technique used was non-probability sampling method, namely purposive sampling (136 Management students of the Faculty of Economics and Business, Riau University).The data collection method is a questionnaire. The results showed that: 1) there are differences in interest value, social value, economic value and development value of employer attractiviness and there are no differences in application value between Generation Y and Generation Z in Management students of the Faculty of Economics and Business, Riau University. 2) The most attractive dimension for Generation Y is economic value and for Generation Z is social value.
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