Analysis Strategic of Ticket Purchase at Traveloka in Pangkalan Kerinci City Communities
DOI:
https://doi.org/10.5281/zenodo.10456907Keywords:
Trust; Customer Reviews; Customer Ratings; and Purchase DecisionsAbstract
The study is aimed at determining the influence of Trust, Customer Review, and Customer Rating on Buying Interest. The population of the study is a community of Kerinci Base City and the sampling method used in this study is non-probability sample. Primary and secondary data are used for analysis. The analysis was done with double linear regression and SPSS 25 program. The results of the research show that the Trust, Customer Review, and Customer Rating variables have a significant influence on Buy Interest in part, while the f test shows that the trust, customer review, and customer rating variables simultaneously exert a significant impact on buy interest, with the R square of 0.612. This shows that overall, the Trust variables, customer reviews and customer ratings exert significant influences on Buying Interest.
Downloads
References
Akramiah, N., Hastari, S., & Sari, I. M. (2021). The Effect Of Brand Ambassador And Celebrity Endorser On Consumer Purchase Interest Of Le Minerale On Students Faculty Of Economics, Merdeka University, Pasuruan. Dinasti International Journal Of Digital Business Management, 3(1).
Ardianti, A. N., & Widiartanto, W. (2019). The influence of online customer reviews and online customer ratings on purchasing decisions through Shopee's marketplace Journal of Business Administration Science, 8(2), 55-66.
Auliya, Z, F. Moh, R, K, U. dan Septi K. P. 2017. Online Customer Review (OTRs) dan Rating. Kekuatan Baru Pada Pemasaran Online Di Indonesia. Online Customer Reviews (OTRs) dan Rating New Era In Indonesia Online Marketing, Ebbank. Jurnal Bisnis dan Manajemen. 8(1), 25-33.
Daughters, W.H., & Suryani,W. (2023). Influence of Advertising Attraction and Online Customer Reviews on Buying Interests on the Community of Shopee Applications Users. Scientific Journal of Management and Business (JIMBI), 4(1), 83-90.
Djamil, N. (2023). APIP dalam Pelaksanaan Maturitas SPIP: Government Internal Supervisory Apparatus in Implementing the Maturity of the Government Internal Control System. JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi, 1(2), 76–88. https://doi.org/10.5281/zenodo.8385072
Djamil, N. (2023). Akuntansi Terintegrasi Islam : Alternatif Model Dalam Penyusunan Laporan Keuangan: Islamic Integrated Accounting : Alternative Models in Preparing Financial Statements. JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi, 1(1), 1–10. https://doi.org/10.5281/zenodo.8384951
Djamil, N. (2023). Pelanggaran Prinsip Etika Audit dalam Dysfunctional Audit Behavior: Violation of Audit Ethics Principles in Dysfunctional Audit Behavior. JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi, 1(3), 164–177. https://doi.org/10.5281/zenodo.8394964
Ghozali, Imam. 2009. Aplikasi Analisis Multivariate Dengan Program SPSS. Universitas Diponegoro. Semarang.
Hidayati, N. L. 2018. "The Influence of Viral Marketing, Online Consumer Reviews and Prices on Shopee Purchasing Decisions in Surabaya".
Istiqomah, M., Novi, M. 2020. Effect of Consumer Online Rating and Review on Consumer Buying Interests on Tokopedia Marketplace in Jakarta Journal. 5(2), 1828-1835.
Kotler, Philip, dan Keller, Kevin Lane. 2016. Marketing Management, 15thEdition, Pearson Education, Inc.
Mo, Z., Li, Y., & Fan, P. 2015. Effect Of Online Reviews On Consumer Purchase Behavior. Journal Of Service Science and Management. 8(3), 419-424.
Sugiyono. (2017). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alphabet, CV.
Sumarwan, Ujang. 2011. Consumer Behavior. Theory and Application in Marketing. Bogor: Ghalia Indonesia.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Ermansyah Ermansyah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
