Fundraising Strategy of Zakat, Infaq, Sadaqah and Waqf Funds of the National Amil Zakat Institution Daarut Tauhiid Peduli Riau

Abstract

The large number of amil zakat institutions in Indonesia makes it a new
problem for zakat management organizations or OPZ, making it a lot of
options for people who will distribute their zakat. The success of an
institution in managing zakat funds depends on the amount of zakat
funds to be obtained. This study aims to find out how the strategy used
by the National Amil Zakat Institute Daarut Tauhiid Peduli Riau in
collecting zakat funds, infak alms and waqf. This study uses a
qualitative research method that involves direct access to the research
location to collect data related to the research title. With data
collection techniques using observation, interviews, and documentation
of the National Amil Zakat Institution Daarut Tauhiid Peduli Riau as a
research informant. The fundraising strategy for zakat, infaq, alms and
waqf funds carried out by the National Amil Zakat Institution Daarut
Tauhiid Peduli Riau is the first, the identification of muzakki segments
and targets which can be said to be the beginning of the strategy used
in fundraising, the second is to gain the trust of muzakki which is a
priority by the institution, the third is to build a communication system
that must always be paid attention to by the institution because it still
has shortcomings in terms of staff and others so on, and the fourth is to
arrange and carry out services which is an effort that is always paid
attention to by the amil zakat institution, especially the National Amil
Zakat Institution Daarut Tauhiid Peduli Riau.