Analisis Strategi Pemasaran Marketing Mix untuk Meningkatkan Penjualan Pada D’Besto Fried Chicken Pekanbaru
DOI:
https://doi.org/10.5281/zenodo.10432820Keywords:
Strategi Pemasaran; Bauran Pemasaran; Promosi Penjualan.Abstract
Marketing strategy is an effort to market a product, both in the form of goods and services, using certain plans and tactics to increase sales volume. One of the business development strategies is the implementation of a marketing mix strategy. Marketing is one of the most important factors in the continuity of a business, so it is very important for business people to pay attention to the marketing mix in their business. The purpose of this study was to determine how D'besto Fried Chicken Pekanbaru applies sales promotion. The data analysis technique used is market mix analysis. The marketing mix variables studied were product, price, place and promotion. The results of this study indicate that consumer decisions in purchasing D'besto Fried Chicken Pekanbaru are strategic location selection and products that are acceptable to the public. The recommendation of this research is that D'besto Fried Chicken Pekanbaru products should be more diverse and innovative in terms of packaging and online marketing and improve brand quality.
Downloads
References
Alfityani, A., Mansour, M. M. O., Taha, I. B., Ali, N. N., & Joudeh, J. M. (2023). The Impact of Marketing Financial Services on Value Behaviors Through Loyality and Satisfaction of Customer of Arab Bank in Jordan. International Journal of Membrane Science and Technology, 10(4), 716–736. https://doi.org/10.15379/ijmst.v10i4.2125
Djamil, N. (2023). Pelanggaran Prinsip Etika Audit dalam Dysfunctional Audit Behavior: Violation of Audit Ethics Principles in Dysfunctional Audit Behavior. JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi, 1(3), 164–177. https://doi.org/10.5281/zenodo.8394964
Djamil, N. (2022). Developing an Auditing Interactive Electronic Textbook With Google Slide and Quizizz. AL-ISHLAH: Jurnal Pendidikan, 14(2), 1903-1918.
Djamil, N. (2023). APIP dalam Pelaksanaan Maturitas SPIP: Government Internal Supervisory Apparatus in Implementing the Maturity of the Government Internal Control System. JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi, 1(2), 76–88. https://doi.org/10.5281/zenodo.8385072
Ferawati, & Syamsoni, U. R. (2022). Pelaksanaan Manajemen Promosi D’besto Cabang Dharmasraya Ditinjau Dari Perspektif Manajemen Syari’ah. ISTIKHLAF: Jurnal Ekonomi, Perbankan Dan Manajemen Syariah, 4(2), 52–72. https://doi.org/10.51311/istikhlaf.v4i2.503
Keloay, F., Pangemanan, S., Pandey, J., Hilkia Mait, F., Lumanauw, B., Samadi, R., Ekonomi dan Bisnis, F., & Manajemen Universitas Sam Ratulangi Manado, J. (2022). NABILA BAKERY MANADO. 10(1), 996– 1003.
Marissa Grace Haque-Fawzi, Ahmad Syarief Iskandar,dkk. (2022). Strategi Pemasaran konsep, Teori dan Implementasi, Tanggerang Selatan, Pascal Book
Trulline, P. (2021). Pemasaran Produk UMKM Melalui Media Sosial dan E-commerce. Jurnal Manajemen Komunikasi, 5, 259-279. 2021, https://jurnal.unpad.ac.id/manajemenkomunikasi/article/view/32746/pdf.
Wichmann, J. R. K., Uppal, A., Sharma, A., & Dekimpe, M. G. (2022). A global perspective on the marketing mix across time and space. International Journal of Research in Marketing, 39(2), 502–521. https://doi.org/10.1016/j.ijresmar.2021.09.001
Yuni, R. T., Annisa, B., Dwi Prasetyo, H., & Ekonomi, F. (2021) . Analisis Marketing Mix dalam Meningkatkan Jumlah Pembeli Ayam Geprek “AYAM’IN AJA.”
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Afdhol Rinaldi
![Creative Commons License](http://i.creativecommons.org/l/by-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.